3 Ways to Revive Your Business

Written by: Gregory Staff

While business is slowing down for many sign shops around the US, the question arises... Will I be able to stay afloat until the world returns to normal? This is tough. We want the answer to be yes, but there's a lingering worry. It's times like these that require us, as small business owners, to evaluate every penny we spend and every choice we make. Are you doing everything you can to make the most revenue? 

We're not here to crash your party. We're here to help! We have been in business for over 56 years, working with sign shops just like yours, bringing you the best products at the best prices to help you grow your business. That's why we partner with 3M as a Certified Print Provider and Strategic Authorized Distributor for all your signage needs. This title means we can pass along higher margins per project than what you can get buying direct. It also means when you choose Gregory, Inc. to outsource your printing, your projects will be protected under the world-class 3M MCS warranty. 

Let's break it down even further. Here are the top three things you can do to keep your shop afloat:

  1. Decrease Overhead
    • Stock only high use inventory.
    • Reduce overtime for your staff
    • Work from home and save on electricity
  2. Take every Customer
    • Just because you stop stocking specialty inventory, doesn't mean you have to say no to potential customers. Use a Trade Only Wholesale printer, *ahem* like Gregory, Inc., to outsource projects. This increases revenue while decreasing overhead = smart business management.
  3. Think Outside the Box
    • Now is the time to rethink who your potential customers are. With your newfound access to 3M premium vinyl, you can provide graphics for just about anything. Windows, walls, floors, vehicles, doors, oh you were already doing that? Great! Let's get more specific... What about those new protection screens going up at every retail or public place in America? Why not encourage customers to continue their branding by adding graphics to those? Or easily removable and cost-effective window decals? Everyone is going to need floor decals this year, stores, schools, sports stadiums (decals for the bleachers that say "Sit Here" or "you're too close to each other"). What about those restaurants that will inevitably need banners, floor graphics, personal protection graphics, and wayfinding signs? Jackpot. 
I know I said there were only 3 ways, but this is your bonus for reading this far. 

Use a work-horse vinyl. 
3M offers several types of vinyl that work for windows, walls, floors, and more. Let's break it down:

  • 3M Controltac Print Film 40C 
    A great short-term removable vinyl that works on most surfaces. Change out the laminate and you can use this for any short-term promotional graphic on windows, walls, smooth interior floors, and even partial car wraps. Added bonus: 3M Print Film 40C features Controltac Technology, so it has slide ability, tack, and snap up (read: "easy to install".)
    (Recommended laminates: 8508, 8509, 8519, 8520, 3645)
  • 3M Print Wrap Film IJ175Cv3
    Cost-effective, durable, and works on just about anything. You can trust this vinyl over compound curves and corrugations, but it's also great on flat and simple surfaces. It has 3M's Comply v3 air release technology which means bubble-free graphics for you! If you had to choose one vinyl that has a great price-point and similar features to industry faves (IJ180Cv3), this would be the one to stock.
     (Recommended laminates: 8519, 8520, 8915, 8549L)
  • 3M™ Scotchlite™ Print Wrap Film 780mC
  • 3M™ Envision™ Print Wrap Film LX480mC 
    (Recommended laminates: 8548G, 8549L, 8550M)


"Where there's a will, there's a way."

This cliché quote is well-known for a reason. We've got to look out for each other.

I want to help get your gears going, spark some inspiration for things maybe you haven't tried...or maybe you have but not with us. I promise we're different. We are here to see you succeed. Your success is our success. We offer competitive pricing on all our vinyl whether you want to buy the roll and print it yourself or you decide to outsource it to us. To make things even easier, we can blind drop ship straight to your customer so you don't have to go to the shop.

See, I told you we're looking out for you!

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